Looking to boost your blog's performance? Here's a quick rundown of 5 popular blog optimization tools:
- BlogJoy
- Frase
- Surfer SEO
- Clearscope
- MarketMuse
Quick Comparison
| TOOL | BEST FOR | STARTING PRICE |
|---|---|---|
| BlogJoy | Full-service content creation | £499/month |
| Frase | Content creation and optimization | $44.99/month |
| Surfer SEO | On-page SEO | $59/month |
| Clearscope | Content relevance | $170/month |
| MarketMuse | Topic-driven approach | $149/month |
Each tool has its strengths. BlogJoy offers a complete package with AI and human expertise. Frase excels in content creation, Surfer SEO in on-page optimization, Clearscope in relevance, and MarketMuse in topic planning.
Your choice depends on your needs and budget. Consider your SEO goals, budget, and current tools before deciding. And always test-drive before you buy.
1. BlogJoy
BlogJoy isn't your average blog tool. It's a powerhouse that combines AI smarts with human know-how to supercharge your content game.
What's in the Box?
- Fresh blog posts, daily
- SEO keyword digging
- AI topic ideas
- Human touch-ups
- Auto-publishing
- Performance tracking
- Multi-site support
Show Me the Money
BlogJoy's got three flavors:
| PLAN | COST | MONTHLY POSTS | GOODIES |
|---|---|---|---|
| Joyful Boost | £499 | 9 | SEO research, 3,000-word posts, branded pics |
| Consistent Joy | £999 | 20 | 2 sites max, all Joyful Boost perks |
| Blissful Growth | £2,499 | 50 | 3 sites max, 2 branded pics per post |
Does It Work?
BlogJoy's game plan is solid: boost your online presence, make you look smart, and turn readers into buyers. It's like having a content factory that cranks out quality stuff non-stop.
2. Frase
Frase is an AI-powered content creation platform. It's designed for writers, marketers, and SEO pros who want to speed up their content production.
What's in the Box?
- AI Writer: Pumps out content using GPT-3 and a bunch of templates
- Content Editor: For quick writing and tweaking
- SEO Tools: Gives you keyword ideas and content briefs
- Frase Answers: A chatbot you can customize
How Much?
Frase has three main plans:
| PLAN | MONTHLY | YEARLY | WHAT YOU GET |
|---|---|---|---|
| Solo | $14.99 | $12.66 | 1 user, 4 articles/month |
| Basic | $44.99 | $38.25 | 1 user, 30 articles/month |
| Team | $114.99 | N/A | 3 users, unlimited articles |
All plans come with 4,000 AI words per month. Want more? Add the Pro Add-On for $35/month.
Does It Work?
Over 30,000 teams use Frase. That's a lot of content creators.
Jeremy from uSERP says:
"Frase is a stellar SEO content optimization tool that delivers on its promises (putting the entire SEO content workflow on steroids)."
Jeremy, uSERP
Plays Nice With
Frase works with:
- Google Docs
- WordPress
- Google Search Console
- HubSpot
So you can easily fit Frase into your current setup.
3. Surfer SEO
Surfer SEO is a tool that helps you optimize your content for search engines. It looks at top-ranking pages and tells you how to make your content better.
What It Does
Surfer SEO has a few key features:
- Content Editor: Tells you what to write about and how long your content should be.
- SERP Analyzer: Shows you what's working for top-ranking pages.
- Audit Tool: Finds ways to improve your existing content.
- Content Planner: Groups keywords into topics.
- Keyword Research: Helps you find keywords to target.
How Much It Costs
Surfer SEO has three main plans:
| PLAN | MONTHLY | YEARLY (MONTHLY PRICE) |
|---|---|---|
| Basic | $59 | $49 |
| Pro | $119 | $99 |
| Business | $239 | $199 |
You can try it risk-free for 7 days.
Does It Work?
Looks like it does. One website saw their daily visitors jump from 239 to 714 in 6 months using Surfer SEO.
A healthcare marketing agency reported some big wins too:
- 247% faster content creation
- 60% less time on keyword research and publishing
- 70% quicker content planning
What It Works With
You can use Surfer SEO with:
- WordPress
- Google Docs
- Google Search Console
This makes it easy to fit into how you already create content.
4. Clearscope
Clearscope is an AI tool that helps you create content that ranks well on Google. It's like having an SEO expert looking over your shoulder as you write.
What It Does
Clearscope does a few key things:
- Tracks your keywords as you type
- Suggests related keywords you should use
- Grades your content from F to A++
- Shows how your content stacks up against top-ranking pages
It also plays nice with Google Docs, WordPress, and Google Search Console.
How Much It Costs
Clearscope has three main plans:
| PLAN | PRICE | WHAT YOU GET |
|---|---|---|
| Essentials | $170/month | 20 reports, 3 users |
| Business | $1200/month | 100+ reports, unlimited users |
| Enterprise | Custom | Tailored for big teams |
Does It Work?
Yep, it seems to. Here are some real results:
"Our blog page views jumped 187% after using Clearscope." - Another user
"Our German strategy with Clearscope led to a 721% increase in organic clicks." - Yet another happy customer
Where You Can Use It
- Google Docs
- WordPress
- Microsoft Word
- Google Search Console
This means you can use Clearscope right where you're already writing your content.
5. MarketMuse
MarketMuse is an AI-powered platform that helps you create better content. It uses smart tech to analyze websites and give you tips on what to write about and how to improve your existing content.
What It Does
MarketMuse does a few key things:
- Analyzes your content and tells you how to make it better
- Suggests topics and keywords you should focus on
- Shows you what your competitors are doing
- Helps you plan out your content
- Works with
How Much It Costs
MarketMuse has different plans:
| PLAN | MONTHLY | YEARLY | WHAT YOU GET |
|---|---|---|---|
| Free | $0 | $0 | Basic stuff, limited use |
| Standard | $149 | $1500 | More features, good for small teams |
| Team | $399 | $3900 | All features, works for bigger teams |
| Custom | Ask for a quote | Ask for a quote | Tailored for big companies |
Does It Work?
People seem to like MarketMuse:
- Many users say their traffic and rankings go up after a few months of using it.
- In a big survey, most people said MarketMuse helped them rank better on Google.
- A study found that businesses using MarketMuse saw their traffic grow by about 20% in six months.
What It Works With
You can use MarketMuse with other tools you might already have:
- Google Analytics and Search Console
- Ahrefs
- SEMRush
- Moz
- Screaming Frog
Good and Bad Points
Let's break down the pros and cons of popular blog optimization tools:
| Tool | Pros | Cons |
|---|---|---|
| Surfer SEO | - Clear optimization tips - Content audit feature - Strong community | - Risk of over-optimization - Pricey for newbies - Limited keyword control |
| Frase | - Solid brief generator - AI writing helper - Detailed SERP info | - Some glitches - Few briefs on basic plan - Can get expensive |
| Clearscope | - Groups keywords by relevance - Works with Google Docs - Beginner-friendly | - High price tag - Limited support hours - Fewer features than others |
| MarketMuse | - AI content analysis - Competitor insights - ChatGPT compatible | - Tough to learn - Costly for small teams - Not very customizable |
Pick a tool based on what you need and can afford. If you're all about content creation, Frase's brief generator might be your best bet. Need deep SEO analysis? Look at Surfer SEO or Clearscope.
Here's what Kevin Indig, ex-Director of SEO at Shopify, says:
"Frase feels like a next-gen content tool that's not just exciting for SEOs, but for writers as well. In my mind, that's more important to create successful content."
Kevin Indig, Ex-Director of SEO Shopify
But here's the thing: these tools are helpers, not replacements for your brain. The best content comes from mixing tool insights with your own smarts and creativity.
BlogJoy: A Full-Service Option
BlogJoy isn't your typical blog optimization tool. It's a full-service digital marketing agency that mixes AI tech with human know-how to tackle common content issues.
Here's how BlogJoy blends AI and human skills:
1. SEO Research and Strategy. Humans dig into industry trends, competitor moves, and search patterns to spot content opportunities.
2. Topic Generation. AI spits out topic ideas based on human research. Then, content pros refine these ideas.
3. Content Creation. AI helps draft initial content with SEO elements. Human writers then polish these drafts, adding industry insights and examples.
4. Quality Assurance. Humans do a final check for perfect grammar, fact accuracy, and brand alignment.
This combo approach has some perks:
| WHAT | AI DOES IT | HUMANS DO IT |
|---|---|---|
| Speed | Churns out content fast | Edits and refines thoughtfully |
| Consistency | Keeps output steady | Maintains brand voice and quality |
| SEO | Adds relevant keywords | Tweaks for natural language |
| Creativity | Suggests topic ideas | Adds unique insights |
| Cost | Cuts time on initial drafts | Focuses on high-value tasks |
BlogJoy delivers daily blog posts, schedules publishing, and tracks performance. It's all about boosting your online presence, showing thought leadership, and connecting with your audience better than standalone tools can.
Wrap-Up
Picking the right blog optimization tool boils down to your needs and budget. Here's a quick look at the tools we've covered:
| Tool | Best For | Starting Price |
|---|---|---|
| Frase | Content creation and optimization | $44.99/month |
| Surfer SEO | On-page SEO and content optimization | $59/month |
| Clearscope | Producing highly relevant content | $189/month |
| MarketMuse | Topic-driven approach | $149/month |
Each tool has its sweet spot. Frase shines in content creation, Surfer SEO nails on-page optimization, Clearscope focuses on relevance, and MarketMuse takes a topic-driven approach.
But what if you want the whole package? That's where BlogJoy comes in. It's not just another tool - it's a blend of AI smarts and human know-how that churns out SEO-optimized blog posts daily. It's like having a content machine that never sleeps, tackling those pesky issues of consistency, quality, and SEO all at once.
Ready to choose? Here's what to keep in mind:
- Know your SEO goals inside out
- Figure out what you can spend
- Match features to your business needs
- Check out what other users are saying
- See if it plays nice with your current tools
- Always take it for a test drive before you buy