Top 7 Blog Topics That Engage B2B Audiences

Want to create B2B content that actually gets read? Here are 7 blog topics that work:

Why these topics? They:

Here's a quick comparison:

Ready to boost your B2B content? Pick a topic and start writing. Your audience is waiting.

Why Listicles Work for B2B Content

Listicles aren't just for BuzzFeed. They're a secret weapon for B2B content too. Here's why:

Here's what the data says:

"Listicles drive traffic, boost ad revenue, and promote products naturally. They're a Swiss Army knife for content."

Victoria Vitarelli from VideoElephant

Tips for B2B listicle success:

Listicles: Not just for cat videos anymore. They're a B2B content powerhouse.

1. Industry Updates and Forecasts

B2B audiences want fresh industry info. Updates and forecasts are content gold.

Here's why:

58% of B2B marketers say their content strategy is just "okay". They're not giving readers what they want.

Industry updates and forecasts fix this. They:

But don't just repeat the news. Add your take. Explain what it means for readers.

"One of the most remarkable things about this year's research is how _un_remarkable it is. Frustration and simple maintenance have become the status quo in B2B marketing."

Robert Rose, CMI Chief Strategy Advisor

Ouch. But it's also a chance. Your updates can be what B2B folks need.

Pro tip: Don't just report. Predict. What do these updates mean for the future?

28% of B2B marketers nail content. How? They know their audience well.

So, dig deep. What industry news matters to your readers? What forecasts will help them? That's your content sweet spot.

2. Real Company Stories

B2B readers love real-world examples. They want to see how others have tackled similar challenges. That's where real company stories come in handy.

Case studies are powerful in B2B content. They show results, not just talk about them. Here's why they work:

Let's look at two standout examples:

Salesforce's "The Ecopreneurs"

This series features climate-action entrepreneurs using Salesforce products. It's their #1 viewed content on Salesforce+. Why? It blends storytelling with real impact.

ServiceNow's Workflow Quarterly

Instead of pushing products, ServiceNow created a digital publication about enterprise tech trends. This positions them as thought leaders and keeps readers coming back.

What makes these stories work?

When creating your own case studies:

1. Focus on the customer's journey

2. Use real numbers and results

3. Keep it relevant to your audience

4. Include quotes from the featured company

"People won't remember what you did, they'll remember how you made them feel."

Maya Angelou

This quote captures why stories work. They create lasting impressions that stick with readers long after the facts fade.

3. Step-by-Step Guides

Step-by-step guides are B2B content gold. They give readers clear, actionable info they can use NOW. Why do they work so well?

Here's the real deal on why these guides rock:

How to Create Killer Step-by-Step Content

1. Pick a hot topic: Choose stuff your audience struggles with. Ask your sales team - they know what questions keep coming up.

2. Do your homework: Research like crazy. Don't guess. Cover everything to make your guide THE resource.

3. Go visual: Throw in images, GIFs, or videos for tricky parts. It helps people get it and keeps them hooked.

4. Keep it simple: Use plain language. Break down the complex stuff. Make it easy to follow.

5. Add the "why": Don't just list steps. Explain why they matter. It helps readers get the big picture.

Real-world win: Check out HubSpot's guide on "How to Write the Perfect 90-Day Plan". It covers what it is, why you need it, and how to make one. They even give you a free template. Boom - instant value.

"How-to guides let you share awesome info while meeting high expectations."

HubSpot

This works because it's the whole package - context, steps, and tools to get moving.

4. Expert Opinions

Expert opinions give B2B content a serious boost. They add credibility and offer fresh perspectives on industry issues.

Why are they so effective?

Here's how to use expert opinions in your B2B blog:

1. Choose wisely: Pick well-known industry leaders. Their name should turn heads.

2. Ask smart questions: Get specific. Dig into current trends, challenges, or predictions.

3. Let them speak freely: Give experts space for strong opinions. It's fine if they're controversial - that's what makes content pop.

4. Focus on action: Ask for tips readers can use now. Practical advice trumps theory.

Sprout Social does this well. Their data reports with expert insights help readers understand social media trends and make informed decisions.

"Make your customer the hero. Tell your customers' stories about how they solve problems using your product."

Waynette Tubbs, Senior Content Marketing Manager

This quote shows the power of expert opinions. They give readers a new way to see their challenges and solutions.

Tips for featuring experts:

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5. Product Overviews

Product overviews are a B2B content goldmine. Why? They help buyers compare options and make smart choices. Here's the deal:

Want to nail your product overviews? Here's how:

"Creating comparison content as a business may look like comparing your company to a competitor, contrasting two potential solutions to a common problem faced by your buyer, or even a mix of the two."

IMPACT

Take Capterra, for example. They list pros AND cons for each business. It's like getting the full scoop before you buy.

6. Industry Research Results

B2B readers love hard data. It grabs attention and boosts your credibility. Here's why:

Check out these stats:

So, how can you use research in your content?

1. Mine your company data

Look at what you already have. What can you share? Example: "B2B ecommerce sales grew 17% in 2023" (2024 B2B Market Report). This helps readers spot trends.

2. Run your own surveys

Create fresh data. The Content Marketing Institute does this yearly. They found 69% of B2B marketers are adding more video.

3. Make data digestible

Use charts and simple explanations. Don't just say "70% of B2B buyers prefer online buying." Explain what it means: "There's a clear shift towards digital purchasing."

4. Connect data to action

Don't just share numbers. Tell readers what to do. If only 36% of B2B buyers love their ecommerce experience, suggest ways to improve online stores.

Remember: Good research content isn't just about numbers. It's about helping your readers understand and act on those numbers.

7. Company Insights

B2B readers LOVE peeking behind the curtain. Why? Company insights:

Let's dive into some real-world examples:

"At Google, anyone can ask the CEO a question. This openness has led to new ideas and happier workers. Their employee satisfaction scores? 37% higher than the industry average."

"Netflix lets workers make big choices on their own. The payoff? In 2022, they added 7.66 million new subscribers, beating their forecast by 2.41 million."

"Patagonia puts the planet first. In 2022, they gave away the WHOLE company to fight climate change. The result? A 30% boost in sales right after the announcement."

How can you use company insights in your B2B blog?

Here's the key: good company insights aren't just bragging. They're about sharing useful info that helps your readers.

Tips for Writing B2B Listicles

Want to create B2B listicles that actually get read? Here's how:

Nail Your Headline

Your headline can make or break your article. BuzzSumo found that B2B list articles with 5 items perform best. So instead of "10 Ways to Improve Your Supply Chain", try "5 Proven Strategies to Optimize Your Supply Chain in 2024."

Make It Skimmable

B2B readers are BUSY. Help them out:

Use Data (But Make It Interesting)

Don't just throw numbers around. Use data to tell a story:

"Articles with more than 4 lists get 3.6X the page views of those without."

Buzzsumo

Real Examples > Vague Advice

Show how it works in the real world:

Notion AI's Product Hunt launch? 11,000 upvotes in 24 hours. Result? Daily sign-ups jumped from 5,000 to 20,000 for a week.

Link Out (When It Makes Sense)

You can't cover everything. Link to in-depth resources when needed.

End Strong

Wrap up with key takeaways and a clear next step for your reader.

Remember: B2B listicles aren't about clickbait. They're about giving your readers real value in a format they can actually use.

Wrap-up

B2B content doesn't have to put people to sleep. Here are 7 blog topics that can make your content pop:

But here's the thing: don't get stuck in a rut. Mix it up!

Monday (the work management platform) got 25K TikTok followers by making fun content about remote work. Who says B2B can't be a blast?

And check out Mindbody One. They built a community where business managers chat. It's not just content - it's a conversation.

B2B content isn't just blogs. Try these:

Your goal? Make content that answers questions and shows your worth.

"The launch blew us away and kicked our growth into high gear."

Akshay Kothari, CPO at Notion

Ready to shake things up? Pick a topic, try something new, and get creating. Your audience is waiting.

FAQs

What makes B2B content effective?

B2B content works when it's clear and useful. It should answer questions and solve problems. Good B2B content:

What are the types of content for B2B?

B2B content comes in many forms:

What are the content marketing trends for B2B 2024?

B2B content is changing fast in 2024:

How to build a B2B content strategy?

Here's how to create a B2B content strategy:

1. Set clear goals

2. Know your audience well

3. Check out competitors

4. Make content for each buyer stage

5. Plan content sharing

6. Track results and adjust