Visual Content Marketing Trends & Tips 2025

Visual content marketing is dominating in 2025. Here's what you need to know:

Key stats:

Top trends:

To succeed with visual content you should:

Visual content marketing today

Visual content marketing is taking over in 2025. Here's why:

The visual content marketing market is set to hit $10.6 billion this year. That's big.

How users view content now

1. Short attention spans rule

People skim content fast. They want quick, easy-to-digest info.

2. Mobile-first viewing

75% watch short videos on phones. Vertical formats and mobile-friendly designs matter.

3. Video is king

62% use video to learn about products. It's not just for fun anymore.

4. Authenticity over polish

People want real, relatable content. Forget fancy production; authentic, user-generated content wins.

"Targeted, optimized product demo videos have boosted conversion rates by 30% on average."

Kevin Watts from Raincross

"Video content has been my top performer on LinkedIn and X in the past year."

Connor Gillivan at TrioSEO

Bottom line? Visual content isn't optional. It's a MUST for marketing in 2025.

New visual content trends for 2025 and beyond

AI-made visuals

AI is shaking up visual content creation in 2024. It's cranking out high-quality images and videos in minutes, not hours.

Take Coca-Cola. They used AI to breathe new life into old ad campaigns and launch Y3000, their new soda. It's a prime example of big brands leveraging AI to speed things up.

But here's the catch: AI-generated content can feel a bit... robotic. That's why we're seeing a mashup of AI smarts and human creativity.

AR and VR in marketing

AR and VR are no longer just buzzwords. They're becoming marketers' go-to tools, offering fresh ways to showcase products and hook customers.

Some brands are already nailing it:

IKEA's "Place" app lets you see how that couch looks in your living room before you buy. Kia's VR experience puts you in the driver's seat of different models.

These tools help customers make smarter choices and feel more confident about hitting that "buy" button.

Short videos on the rise

Short videos are hot right now. Thanks to TikTok and Instagram Reels, marketers are cramming their message into bite-sized clips.

Here's the scoop:

The key? Create short, snappy videos that pop on mobile screens.

Interactive content

Interactive content is grabbing marketers' attention. It keeps users glued to the screen and can boost sales.

Shoppable videos are outperforming traditional display ads. They turn viewers into buyers by letting them purchase products straight from the video.

AR apps are also making waves. Sephora's "Virtual Artist" app lets customers try on makeup virtually. The result? Their online sales skyrocketed from $580 million in 2016 to over $3 billion in 2022.

In 2024, visual content is all about speed, personalization, and interactivity. Marketers who embrace these trends will connect better with their audience and stand out in the digital crowd.

Main types of visual content

Visual content is HUGE for marketing in 2024. Here's what's working:

Infographics and data charts

Infographics make complex stuff simple. People are 30 times more likely to read them than plain text.

Quick tip: Add embed codes to your infographics. Makes sharing a breeze.

Video content types

Videos are engagement machines:

Mind-blowing fact: 90% of people who see video ads end up buying.

Content made by users

User-generated content (UGC) builds trust. It's real, it's raw.

Think:

Brand-specific art and animations

Custom visuals make you stand out. They're your brand's fingerprint.

Real-world example: Coca-Cola's Y3000 campaign used AI art to mix their classic look with a futuristic vibe.

Using AI for visual content

AI is shaking up visual content creation in 2024. Let's dive into the tools, their pros and cons, and some key considerations.

AI tools to use

Here's a quick look at some top AI visual tools:

These tools can help with:

Pros and cons of AI

Pros:

Cons:

Ethics of AI use

Using AI for content raises some important points:

"Designers are getting pretty stressed... AI started to really explode."

Michael Randall, Graphic Designer

This quote highlights the anxiety some creators feel. But AI can be a powerful ally when used thoughtfully.

Remember: AI excels at speed and scale, but human creativity and emotion are still irreplaceable.

Making content for mobile first

In 2024, mobile-first content isn't optional. It's a MUST. Why? 60% of top site traffic comes from mobile devices. Your visual content needs to look great on small screens.

Small screen design tips

Creating visuals for mobile? Keep these in mind:

Vertical videos

Vertical videos are taking over. Here's why:

Make the most of vertical video:

Mobile-friendly infographics

Infographics on mobile can be tricky. Try these:

Don't forget: Test on different devices before you hit publish.

Making visual content for everyone

In 2025, accessible visual content isn't just nice to have—it's a must. Here's how to make your visuals work for everyone:

Design for all users

Start with these basics:

Image descriptions and captions

Alt text is your friend. It helps visually impaired users and boosts SEO:

Bad: "Baseball player hitting a ball" Good: "David Ortiz of the Boston Red Sox batting at Fenway Park"

Easy-to-read colors and text

Colors matter. A lot:

So:

Make your visuals work for everyone. It's not just good practice—it's the right thing to do.

Checking Visual Content Performance

To make your visuals count, you need to track how they're doing. Here's the scoop:

Key Metrics

Focus on these:

Handy Tools

A/B Testing

It's all about comparing options. Check out this real-world example:

HubSpot tested three homepage hero images. The winner? Variant B with brighter images and colorful text. It beat the original by 6%, potentially bringing in 375 more sign-ups each month.

Want to run your own test? Here's how:

Don't underestimate small changes. FSAstore.com saw a 53.8% jump in revenue per visitor just by simplifying their navigation.

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Fitting visuals into your overall plan

Match your brand's style

Your visuals should scream "YOU". Use the same colors, fonts, and design elements everywhere. Think Coca-Cola - their red and white are unmistakable.

To keep it consistent:

Tell stories across platforms

Each platform has its sweet spot. Use it wisely:

Buffer nails this. They turn blog posts into Instagram carousels and X threads. Smart, right?

Reuse your visuals

Squeeze more juice from your content. It's a time-saver and reaches more eyeballs.

Try this:

"We make classic card games for older folks. Turns out, simple GIFs work WAY better than videos for explaining gameplay."

Darshan Somashekar from Hearts.land

What's next for visual content marketing

AI is shaking up visual content creation in 2025. Tools that make images, videos, and animations are getting better and easier to use.

Take Midjourney and DALL-E 2. They can whip up amazing visuals from text, allowing marketers to create top-notch visuals fast and in bulk, like this I just whipped up myself in seconds.

AR and VR are catching on too. IKEA uses AR to show you how furniture looks in your home before you buy.

People want content that feels made just for them. They're into visuals that speak their language.

Short videos are king. Just look at TikTok and Instagram Reels. Marketers need to get on board with these quick, catchy formats.

Visual search is growing. People are searching with images, not just words. So, making your visuals search-engine friendly is key.

AI tools are becoming a big deal in marketing strategies. Check this out:

Humans and AI are teaming up. People guide AI to get better results. This is changing how marketing teams work.

Knowing how to talk to AI (prompt engineering) is becoming a must-have skill. Marketers who can do this well will have an edge.

In 2025, visual content marketing will be all about mixing creativity with tech. The winners? Marketers who roll with these changes and focus on real, engaging visuals.

Tips for making good visual content

Keep your brand look consistent

Use the same colors, fonts, and logos across all your content. This helps people spot your brand quickly.

IKEA does this well. They put their logo on almost all their Pinterest pins. Smart move - it keeps their brand visible even when others share their stuff.

Tell stories with pictures

Don't just show products. Use images and videos to tell a story that pulls people in.

Disney nailed this with their Disneyland Paris ad. It's about a little duck who loves Donald Duck comics. It's cute, it's touching, and it shows off what Disney does best - storytelling.

Mix creativity with data

Make your content pop AND inform. Use infographics to break down complex info.

Lawrank's SEO guide for lawyers is a great example. They use simple graphics to explain a tricky topic. It makes it way easier for their audience to get it.

Here's a fun fact: your brain processes visuals 60,000 times faster than text. And 90% of what your brain takes in is visual.

"Show don't tell. Don't tell your audience something if you can make them see it."

Samantha Lile, Content Developer

Visual content isn't just pretty - it's powerful. Use these tips to make yours stand out.

Solving common visual content problems

Working with a small budget

You don't need deep pockets to create eye-catching visuals. Here's how:

Managing your time well

Time is money in content creation. Here's how to be more efficient:

Keeping quality as you grow

Want to scale up without sacrificing quality? Try this:

Real-life examples

Let's dive into some campaigns that knocked it out of the park and pick up a few tricks from the big players.

Campaigns that worked well

1. Heinz A.I. Ketchup

Heinz got creative with AI-generated ketchup bottle labels. Here's what they did:

2. Nike's "Never Done Evolving" Campaign

Nike celebrated Serena Williams with a twist:

3. Spotify Wrapped

Spotify's yearly recap is a hit:

Tips from top companies

1. GoPro's User-Generated Content

GoPro turns users into stars:

2. Sephora's Virtual Artist

Sephora's AI beauty guru:

3. DuoLingo's TikTok Strategy

DuoLingo's owl is taking over TikTok:

Tools for visual content makers

Visual content creators have plenty of tools to choose from in 2024. Here's a quick rundown:

Design software

Image and video sources

Collaboration tools

These tools cover everything from basic designs to AI-generated images and team collaboration. Pick what fits your needs and budget.

Wrap-up

Visual content marketing is still king in 2025. Here's the scoop:

What's next? Try these:

1. Mix it up

Create different types of visuals for social media. Focus on short videos to boost engagement.

2. Use customer content

GoPro uses 50% user-generated content for videos and 40% for website images. It works.

3. Play with AI and AR

Try Midjourney for unique visuals or explore AR for cool product experiences.

4. Track and improve

Keep an eye on engagement metrics. Use A/B testing to make your visuals better.

5. Stay true to your brand

Keep your visual identity consistent across platforms, like Coca-Cola does with its logo and colors.

FAQs

How is video consumption changing in 2025?

Video is BOOMING. By 2026, we'll be watching over 100 minutes of online video daily. Here's what that means for marketers:

1. Short videos win

People love quick hits. Videos under 90 seconds get 2.5x more engagement than longer ones. In fact, 66% of users say short-form is their favorite social media content.

2. Mobile is king

More than half of internet traffic comes from phones and tablets. This hit nearly 60% in mid-2022.

3. Silent viewing is a thing

Lots of people watch videos without sound. Captions aren't just nice - they're essential.

"2025 is the year for video and AI."

Kirsten van Rooyen, Head of Video Strategy, Superside

How to adapt: